Facebook’s hashtags fail to drive user engagement: Report

A study has found the newly introduced hashtags feature is yet to drive user engagement on Facebook. The study also reveals visual content have greater impact.

Facebook's hashtags fail to drive user engagement: Report

Facebook’s hashtags fail to drive user engagement: Report

Facebook had borrowed Twitter’s hashtags with an hope to increase user engagement on the social network. Almost one and half month after its introduction, the hashtags have failed to catch up, says a new study conducted by a social media analytics firm Simply Measured. The study says there’s no evidence that shows any impact on engagement on the network.

According to researchers, posts with the hashtags perform same as those without it, which suggests users aren’t using the tags for finding brand posts. The study further says the visual content has greater impact in terms of user engagement on Facebook.

Photos posted by top brands saw more than 9,400 engagements, which includes likes, comments and shares, per post, while videos had average more than 2,500. The text-only posts aren’t doing that well, adds the study.

“For most brands, Facebook is no longer just a network; it has become the hub of their social marketing efforts and one of the most effective ways to engage with fans,” says Adam Schoenfeld, CEO of the firm Simply Measured.

However, the study points out the hashtags may start delivering when more brands start using the feature.

“As brands integrate more Facebook hashtags in social campaigns, and Facebook users become more familiar with discovering content through hashtags, post engagement will indicate whether including hashtags is an effective brand tactic,” notes the study.

You can view the full report of Simply Measured’s Facebook study here:

Simply Measured in a separate post explains which tactics are driving engagement on the network.

Source: Simply Measured

Is the iPhone 5C the inexpensive Apple phone we’ve been waiting for?

Leaked images suggest low-cost iPhone‘s name, show-off FCC badge.

Is the iPhone 5C the inexpensive Apple phone we've been waiting for?

Is the iPhone 5C the inexpensive Apple phone we’ve been waiting for?

The much rumoured inexpensive iPhone may be real and sport the name ‘iPhone 5C’ as suggested by a leaked photo of, what are claimed to be, its packaging boxes. The image showing a pile of iPhone 5C boxes was posted on WeiPhone, a Chinese forum, but so far, hasn’t been authenticated. Cult of Mac speculates that the ‘C’ in iPhone 5C could stand for ‘Colour’, since Apple is expected to launch the inexpensive iPhone in multiple colours, apart from the standard black and white, in order to attract mid-range customers.

Adding to this torrent of leaked images and rumours, another image showing the back of the inexpensive iPhone has also shown up online. This image, depicting the back of a plastic iPhone, shows FCC branding which is the quality badge sported by all mobile products sold by American companies. While this image adds a certain amount of credence to the mythical low-cost iPhone, there’s no way to say if this image is also genuine.

The low cost iPhone is a rumour that just refuses to go away and has left us believing that this year we’ll actually get to see an iPhone aimed at the mid-range segment. This inexpensive iPhone or the ‘iPhone 5C’ is expected to be revealed by Apple in September, alongside the iPhone 5S, and is expected to cost $99 (Rs. 6,000 approx.) under contract and anywhere between $300 (Rs. 17,800 approx.) to $400 (Rs. 23,700 approx.) at launch.

If you were to consider buying the low-cost iPhone, how much would you be willing to pay for it?

Sources: iClarified via GSM ArenaWeiPhone via Cult of Mac

Second gen Nexus 7 now available to Indian consumers via eBay

Customers in India who would like to get their hands on the new second gen Nexus 7 can do so using eBay.

Second gen Nexus 7 now available to Indian consumers via eBay

Second gen Nexus 7 now available to Indian consumers via eBay

The Second generation Nexus 7 looks to be quite an attractive tablet with the specifications and features on offer. Not to mention the fact that the tablet runs on Android 4.3 Jelly Bean straight out of the box. The Nexus 7 will be available in three variants starting July 30 in the US. The 16GB Wi-Fi only is priced at $229, the 32GB Wi-Fi only model is priced at $269 and the 32GB 4G-LTE version will cost $349. At the launch event there was no mention about the India launch date or price of the tablet.

If you are someone who is impatient to get your hands on a new Nexus 7, you don’t need to wait for the tablet to be officially launched in India. Users can now purchase the 16GB Wi-Fi only variant fromebay.in for Rs. 19,000. Now, the Wi-Fi only 16GB model is available for $229 plus taxes, which translates into Rs. 15,500 approx. The device is available through eBay.in for a premium of Rs. 3500 approx.

The eBay seller, Tab India, got in touch with us and shared details about a Rs. 1,500 discount available for consumers who wish to procure the second gen Nexus 7. Consumers can make a bank deposit or online transfer for the money. Those interested can send an email at tabindiahelp@gmail.com for details about availing the discount.

Through the eBay seller, Tab India, the Nexus 7 will reach customers in the first week of August and will come with a one-year global warranty.

For those that want to wait for the second gen Nexus 7 to launch officially in India, you also need not wait long. Google’s official India Nexus page lists the tablet as  ‘Coming Soon‘ but there is no mention of a concrete release date or price for the tablet.

The new Nexus 7 is manufactured by Asus for Google. The 7-inch display of the tablet has a 1920×1200 pixel resolution giving it a pixel density of 323ppi. The device comes in 16GB and 32GB storage variants but there is no storage expansion option available. The Nexus 7 has a 5MP rear facing camera and a 1.2MP front facing camera for video chats.

Under the hood, the Nexus 7 has a Qualcomm Snapdragon S4 Pro quad-core 1.5GHz Krait processor, coupled with Adreno 320 GPU and 2GB of RAM. The battery capacity of the tablet hasn’t been revealed but Google claims 9 hours of HD video playback and 10 hours of web browsing on the tablet. If you are one who enjoys gaming on your tablet, then you are in luck as the device supports OpenGL ES 3.0.

[UPDATE]: I have just received information that the 32GB Wi-Fi only version of the Nexus 7 has been added to eBay India. The device is priced at Rs. 22,000 and customers can expect to receive the device in the first week of August.