YouTube moves away from anonymous comments, towards Google+

YouTube commenters will have to mandatorily sign in using their Google+ IDs helping Google clean up YouTube comments and gain user information for marketing purposes.

YouTube moves away from anonymous comments, towards Google+

YouTube moves away from anonymous comments, towards Google+

In a move that should have surprised absolutely no one, Google has announced that YouTube comments will start being powered by Google+ from this week onwards. This means that in order to comment on a YouTube video, you will have to own a Google+ account. However, this does not mean that you cannot comment anonymously, since you can still do so provided you make a Google+ account under a pseudonym. One of the main reasons for moving to Google+ is YouTube’s long desire to put faces to names when it comes to commenters, in order to reduce the amount of spam and vicious comments that plague YouTube comments and also to provide video creators a recognizable audience to reach out to.

The shift to Google+ comments isn’t just to cull offensive comments but also, to organize the thousands of comments that can be found on popular videos. Before this update, comments were arranged chronologically, with the most recent comment showing up first, right under the highest rated ones. This is not really helpful to anyone except for perhaps the commenter himself and may be to the person he is addressing. Under the new Google+ system, comments will be arranged as per the people who are in your circles, the video’s creators and what Google calls “popular personalities”. Also, comments will be threaded so that all replies can be collapsed into the main comment itself, which will vastly reduce the clutter in the comments section and will also make it easier to follow conversations. Video creators and commenters can also allow their comments on a YouTube video shared on Google+, to show up in the comments on the main YouTube site.


The new YouTube commenting system with Google+ identities & threaded replies

There could be a backlash against the new commenting system though. Google is obviously not establishing this system entirely out of the goodness of its heart but also to breathe some life into Google+, a social networking site that has resolutely failed to achieve any sort of user traction when compared to social networking behemoths like Facebook or Twitter. By appearing to force users of one its more popular services to sign up for its underwhelming service is not a move that will be seen in a positive light. Also, one of the big proponents of removing (or at least reducing) the anonymity of YouTube commenters, have been brands who want to know who their audience is. As a result, by making users reveal their identities through their Google+ profiles, Google will have a vast database of potential consumers that will be invaluable to brands.

At the end of the day, there’s no denying the fact that YouTube comments needed to be cleaned up and the commenting system required streamlining. Whether the new Google+ system was the right way to go about it, is an answer that will only be answered in the future.

Source: YouTube Official Blog via The Verge

 

Apple quietly updates the iMac with Haswell processors

The updated iMac range starts at Rs 99,900 for the 21.5-inch version, while the 27-inch version starts at Rs 139,900.

Apple quietly updates the iMac with Haswell processors

Apple quietly updates the iMac with Haswell processors

In a rather quiet update announcement, Apple has made it official that the iMac desktop range has now received the Intel Haswell refresh. The upgrade has been done to both the 21.5-inch version and the 27-inch version. Like the 2013 MacBook Air, the iMac also supports Wireless 802.11ac standard. The entry level version will now feature 8GB of RAM and a 1TB hard drive, and customers can upgrade that to 32GB RAM and up to 3TB hard drive.

“iMac continues to be the example that proves how beautiful, fast and fun a desktop computer can be,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Inside its ultra-thin aluminium enclosure, the new iMac has the latest Intel processors, faster graphics, next generation 802.11ac Wi-Fi and faster PCIe flash storage.”

Apple has shared the India pricing of the new iMac desktops.

The entry level 21.5-inch iMac (2.7 GHz quad-core Intel Core i5 up to 3.2 GHz and Intel Iris Pro) is priced at INR 99,900 while the the slightly more powerful 21.5-inch iMac (2.9 GHz quad-core Intel Core i5 up to 3.6 GHz and NVIDIA GeForce GT 750M ) will retail at Rs 114,900.

 

 

The 27-inch iMac is available with a 3.2 GHz quad-core Intel Core i5 with Turbo Boost speeds up to 3.6 GHz and NVIDIA GeForce GTX 755M for a suggested retail price of INR 139,900, while the 3.4 GHz quad-core Intel Core i5 with Turbo Boost speeds up to 3.8 GHz and NVIDIA GeForce GTX 775M for a suggested retail price of INR 154,900.