A CSR initiative will make it possible for the visually-impaired to enjoy poetry as people record verses for them.
“Kal raat mujhe ek kavita ne jagaaya…” (Last night a poem woke me up) Prasoon Joshi’s poem rings clear as a bell in the voice of Farhan Akhtar. It is the first poem recorded for a project called Your Voice, Their World. It is an initiative where the beautiful big world of poetry and literature is being made available to the visually-impaired. The project is open to the public and anyone can record a poem, easily. Already, more than a thousand poems have been recorded.
When Japanese company Omron was looking around for a CSR initiative that would benefit people with disabilities, they hit upon the idea of doing something for the visually-impaired in India. Omron decided to use technology to enhance their quality of life. In order to do that, it has sponsored 2,000 hours of recording of works of poetry and literature. The project has been undertaken by Omron along with The National Association of the Blind in Delhi and McCann Health that has contributed the creative inputs, designed the website and helped take the project online.
According to Ankur Sachin Bhatt, corporate communications manager of Omron, “Prasoon Joshi specially composed the poem for us and Farhan Akhtar agreed to be a part of the project by reading out that poem. He has also contributed preludes for the talking books. The project is actively being promoted on all platforms of the social media, Facebook and twitter and there is a dedicated app too. There is a special contest that is on till April 30. Record your poems before that and the best five selected will get a chance to meet Farhan Akhtar. The recorded poems will be donated to the NAB Delhi library and anyone can use it from their database.”
The poems recorded so far range from Itsy Bitsy Spider and Hickory Dickory Dock to the works of Harivansh Rai Bachchan, Sahir Ludhianvi, Mahadevi Verma, Dylan Thomas, Percy Bysshe Shelley, William Wordsworth, Ralph Waldo Emerson, Robert Browning and many, many more.
For details look up http://yourvoicetheirworld.com/
Source: The Hindu Article