Not just youngsters, senior citizens are turning out to be the fastest growing community online, say researchers including an Indian-origin team member, suggesting that the elderly are joining social networking sites for the same reasons that prompted teenagers to join it over a decade ago.
According to S Shyam Sundar, professor in Pennsylvania, older adults who are motivated by social bonding and curiosity tend to use these sites as a form of social surveillance. “Surveillance is the idea that you’re checking out what people are up to. This is something that many older adults do,” said Sundar.
The researchers found that the desire to stay connected to family and keep in touch with old friends or social bonding was the best predictor of social networking site adoption and use, followed closely by the desire to find and communicate with like-minded people or social bridging.