Google celebrated 15th birthday, updated search engine

Google introduces Hummingbird update for its search engine on its 15th Birthday.

Google celebrates 15th birthday, updates search engine

Google celebrates 15th birthday, updates search engine

Google has added an interactive piñata doodle that releases virtual sweets when wacked for its 15th Birthday. Along with the Doodle, Google has also introduced a major update to its core search engine, the update has been branded Hummingbird.

According to Google, this change to the core algorithm is its biggest since the launch of Caffeine in 2010. To celebrate its birthday, the company invited a small number of reporters to the Menlo Park garage where the company started out and revealed out some new search features of the Hummingbird update.

According to the company, in the new update, Google’s Knowledge Graph will play a larger role. That means users will be able to do more personalized searches using more natural sounding sentences instead of key words.

Amit Singhal, senior vice president of search, stated that the latest “Hummingbird” algorithm was introduced about a month ago and affects about 90 percent of worldwide searches via Google. He added, that the change includes “a simpler, more unified design on mobile devices. You can explore the world with the Knowledge Graph, ask questions aloud with voice search, and get info before you even need to ask with Google Now.”

“You’ll also notice a new look and feel for Google Search and ads on your phones and tablets. It’s cleaner and simpler, optimized for touch, with results clustered on cards so you can focus on the answers you’re looking for,” he stated.

For fun, Google has added a simple Easter egg on Google.com where users can type “Google in 1998” into the search field and the website will transform into the retro design it had 15 years ago when it first launched. Users can click on the “take me back to 2013” to get the modern-day Google.

Google has recently introduced a flatter new logo. The revamped logo has a flatter look with cleaner line and comes with a new navigation bar. Google has also added a new ‘app launcher bar’ that allows users to quickly access Google services like Gmail and Google+.

Source: ZDNETHindu Business Line

 

Google updates definition in Search with sample sentences, synonyms and more

Now Google search users get the word definition, sample sentences, synonymous, spoken response and lots more.

Google updates definition in Search with sample sentences, synonyms and more

Google updates definition in Search with sample sentences, synonyms and more

Google has rolled out a small yet nifty update to Search, improving the dictionary definitions. In addition to the traditional word definition, Search shows sample sentences, translations, synonyms, spoken responses for words and links to sites such as Wikipedia, Dictionary.com, Answers.com for further information.

“You may be familiar with using Google to find definitions, like [define fortuitous]. We’ve recently updated this feature on google.com on desktop and mobile to give you more information about these words beyond just their definition,” says Google in a post.

“Now you’ll also see sample sentences that highlight how the word is used, as well as synonyms. If you tap the microphone on your Google Search app, you’ll hear answers spoken back when you ask questions like “What’s the definition of fortuitous?” and “What are synonyms for fortuitous?”

Google also allows users to translate words to more than 60 languages directly from the box. Also, users can set a default language that will ensure future definition searches appear to that particular language.

The latest update from Google is part of many efforts to build a massive database on a wide range of subjects. Google is already bolstering its Knowledge Graph, which is supposed to make search engine faster and easier to search information. Google provides similar other features like currency conversions, nutrition data, unit conversions, translations, dates, times, and facts, and more.

12 Immortal Ways for Newbies to Get Google Traffic

Gain Google traffic

Gain Google traffic

Substantially all the new bloggers face difficulty in getting traffic, even if they have some awesome content. They always have one question that “how to gain more Google traffic”? When I say traffic from Google, that means traffic from search engine. These type of traffic is best for your revenue, as most of search engine traffic is targeted traffic. We have already seem some of the ways to drive targeted traffic without Google, and today we will be talking about traffic from Google search engine.

Today in this article I am going to tell you classic yet effective ways to get Google Traffic. There is no rocket science in blogging which can rank you high in Google or any search-engine. Even if you are writing awesome content but still not getting good traffic then there is something you should check at your end. Let’s have a look at some of the ways to get a decent start to your blogging journey.

How to get Blog traffic from Google search engine:

Here I’m skipping some of the basic points like submitting sitemap, and making your blog more crawlable. If you interested to read about these basic steps , check out getting organic traffic to your blog.

Choosing the Right Niche

This is the first and most important part . Ask yourself whether you have enough knowledge to carry on with current niche of your blog or the blog you going to start. For example, if a newbie starts on Blogging niche and published article like “How to get success in blogging” then I don’t think that you going to read it as you know that the blogger is himself not successful but giving tips for success for your blog.

Read: Why new blogger should not blog on “blogging and SEO” niche.

I hope you get my point that you should go with the niche which suits your skills and knowledge, in which you have knowledge to the perspicacity of the matter and can write for a long time.  Be it gaming, gadgets, mobiles, health etc. Remember that you need to be good at your niche for producing awesome content.

Write for Search Engines too

Right now, you don’t have any loyal reader, so focus on Search Engine traffic. Write for search engine . Do keyword research for your article title as well as keyword stuffing. Remember don’t add unnecessary keywords which is not required in your article, it’s considered as bad practice  by search-engine giant Google.

Focus less on your traffic stats and More on Content

Most of the new bloggers  have the tendency to see their traffic stats after every few hours each day. As it takes a little time for your content to rank or get indexed by Google, you might not see a rapid change in your traffic. In the end you get upset/annoyed as you not getting traffic even after working so hard on your article. I would suggest you to write 5-7 articles in a week, then turn to your traffic stats for seeing the development. It will not only keep you away from fatigue away from your hunger of writing  but also your morale will be high throughout the week while writing all your post.

Be Genuine, Write awesome Content

Write original articles of your niche which you get proudly say as your own creation. Don’t copy post from other’s site at any cost. Google hates plagiarism and your blog’s posts ranking in the respected search-engine will be effected unfavorably. Not even re-worded/re-writing will do  any good. Try researching for topics on your niche which is not easy to find but have decent search engine searches and accordingly use titles for your post based on keyword research which we going to discuss in next point.

Write your own articles as much as possible, specially for Blogging Niche. If you belong to Tech Niche, then focus on building good how-to tuts for first few months. Try sticking to one possible category in Tech, like mobiles, specially Android or Apple iOS  or  How-TOs of General Tech . Writing awesome content will not only improve your search engine rankings, but also it will help in getting quality back-links when people will give reference to your post for something that they are proving or helping someone with in forums/communities etc.

Use Google Adword Keyword Tool

I know that you might argue that why don’t you should go with many KEYWORD tools available for cheap in the market but Google Adword is enough for a decent start. I started with it and got good results as I concentrated on keywords for my title and post.

Now, you will probably ask, how to do that ?

Let me show you , below is the pic showing the keyword tool from Google Adword.

Google Adword Keyword tool

For example, I am writing a post keeping in mind with the title “using windows 7″,  but I search for “how to use windows”. And I got related suggestions  with much more monthly searches both locally and Globally.

The number of the search globally is what you should focus on. More the searches, better the results you will get. Simply you try searching the search term while keeping in mind your next article’s topic.  Search as a “reader” that what will help you in getting better keywords for your article as well as article’s title.

Note: Google Adword keyword tool will be replaced by Keyword planner in coming months. So don’t get confused and use Keyword planner instead.

Use Yoast SEO Plugin! (WordPress only)

With WordPress SEO plugins like All In One SEO tool , EasyWpSEO etc, trending specially through various giveaways. But I would suggest you to try Yoast SEO plugin which is free and quite effective, will fulfill your SEO needs. Make sure that you fill meta description, Meta title section below your post of Yoast SEO. It gives complete analysis of your mistake SEO wise . Just have to scroll down the finished article and click on the PAGE ANALYSIS tab under Yoast SEO after writing your post.

Yoast seo

Don’t forget to fill alt info of the images you going to use in your article as you can get traffic via Image search based on the alt text too. As I mentioned above, this plugin is for WordPress only. For other platform, use Scribe SEO plugin. For Blogger, there is an inbuilt tool for SEO and according to me is enough to stick on with.

Promote more in Google+

Google gives a lot weight-age on their own social network Google+ activity of your article, so get more G+ by sharing post in different groups. I have come across many people forming a small group of 15-30 for mutually getting G+ benefit.

  • One more tip : You can get you ample amount of +1 is by installing Google+ comment system on your blog, every time someone comments on your post anywhere on Google+ network, you will see an increase in G+ counts of that particular post.

Read: A complete guide on How Social media impacts SEO

Don’t annoy your readers

Yes, this might sound harsh but don’t install any type of  News-letter subscriptions or Facebook Page Like pop-up. It seriously annoys genuine readers. Instead place a Facebook Like box in the sidebar and for feed-burner/news-letter subscription option  below the post.

Never use Traffic Exchange programs

Never ever use traffic bots, as they will decrease your Alexa rank or good traffic but in the eyes of Google you doing a big unforgivable crime and your posts rankings might go down eventually. Plus you won’t be eligible for their advertising program known as Google Adsense.

Promote More than you Publish !

Promote on different networks and if you publish at a rate of 2-3 articles per week, then promote more than you publish as it will help getting genuine readers and automatically your Alexa ranking will get better. It will help Tech Niche the most for better Alexa ranking.

Read: How to promote blog post for more exposure

Maintain Posting frequency :

Fix a number of articles that you will write every week. Write 2-3 post on weekend to decrease work load and then publish later throughout the week. In recent Google Algorithm updates, blogs with a routine posting habit didn’t get hit much as other’s with irregular posting habitude. It will not only help in increasing your DOMAIN AUTHORITY and PAGE authority but  also  in getting your post indexed by Google faster the next time you an article.

This point is inspired by one of the article of ShoutMeLoud, and it’s really effective.

Let your Blog grow, then think of Earning

First gain visitors, reduce bounce rate by inter-linking  your articles and after you have successfully made some returning visitors with decent traffic daily, try advertisement programs like Adsense, Yahoo Ads or try writing paid reviews which you can get only with some virtuous Google PagerankAlexa ranking, Domain Authority etc.

This is what I have done to achieve good results and experienced a boost in traffic.

Remember that  ”Content is still the king”, but a proper optimized content will ensure that you get enough traffic from Google search and other organic search engines. So write good content with the pinch of above tips and succeed !